Candela Vodka is a brand identity project inspired by the intensity, heat and visual culture of Miami. The concept explores fire as a central narrative element, translated into a bold and expressive visual system.

The identity is built around sharp, flame-like shapes, a high-contrast color palette and distorted typography, designed to communicate energy, tension and attitude. Each element works together to create a flexible system that feels vibrant, provocative and instantly recognizable.

From concept development to graphic design, the project focuses on transforming the brand’s core idea into a cohesive visual language rooted in heat, movement and character.