Candela VODKA Brand Identity

Candela Vodka is Miami in a bottle—bold, fiery, and unapologetic. Inspired by the city’s electric energy and devilish charm, this branding blends sharp, flame-like visuals with vibrant red and yellow tones. The design features bold, distorted typography and a mischievous imp icon, representing the brand’s unapologetic energy.
Rooted in the tagline, “The hottest vodka, distilled in Miami, tasted by the devil himself,” every element of the branding is crafted to ignite passion and rebellion. From concept development to graphic design, this identity embodies fire, temptation, and the bold spirit of the city’s dynamic streets.​​​​​​​
Credits
Creative Direction: Gabo Ramírez
Creative idea: Gabo Ramírez
Art Direction: Gabo Ramírez
Graphic Design: Gabo Ramírez
↑Back to Top