In 2017, Argentina was selected by the Bureau International des Expositions (BIE) to host the first Specialized Expo in Latin America, marking a milestone for the region. Expo 2023 Buenos Aires centers on the theme “Creative Industries in Digital Convergence,” offering an immersive platform to showcase Argentina’s innovation and Latin America’s creative potential to the world. The visual identity for this historic event was crafted to be distinctive, flexible, and innovative, reflecting the vibrant essence of Argentine culture.

The design is built around three key elements: a globe symbolizing global connectivity, representations of people as creative social beings, and the iconic Floralis Genérica sculpture from Buenos Aires. Together, they embody the Expo’s forward-thinking spirit and Argentina’s boundless creativity under the guiding message: Creativity has no barriers, neither does our passion.