This project involved the creation of a brand identity system for Machine Gun Kelly’s EST Fest, his annual music festival. The identity was designed to reflect the festival’s energy, intensity and attitude, translating its spirit into a bold and adaptable visual language.

The system included logo development, promotional graphics, flyers, audiovisual assets and merchandise concepts, all conceived to work across multiple formats and platforms.

The visual approach combines digital and analog processes—handmade typography, painting, printed materials and photographic interventions—resulting in a raw, expressive and dynamic identity that mirrors the live and unpredictable nature of the festival.