This project involved the creation of a brand identity system for Machine Gun Kelly’s EST Fest, his annual music festival. The challenge was to capture the festival’s intensity, energy and attitude, translating its spirit into a bold and adaptable visual language.

The system: logo development, promotional graphics, flyers, audiovisual assets and merchandise concepts, all designed to operate consistently across multiple formats and platforms while maintaining a strong, recognizable presence.

The visual approach combines digital and analog processes, hand-drawn typography, painting, printed materials, and photographic interventions, creating a raw and expressive identity that reflects the vibrant, chaotic, and unpredictable nature of the festival and MGK itself.